Traversing the cluster…
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Cluster is a gaming platform and a Discord bot. We connect brands to gaming communities inside the one place every gamer actually is — and the ad unit isn't a banner, it's a weekly challenge with your name on it.
There are three ways to buy a gamer's attention today. Every one of them makes you pay for the people who aren't gamers.
Six figures, one weekend, one city. You reach the fans who could afford a ticket — and the stream viewers who muted your bumper.
You're paying for the phone break between two matches. They scroll past you on the way back to the lobby, and you paid for every impression that missed.
Only if you have the contacts. Big servers charge premium because you came to them — that's how they pay their moderators — and there's no rate card, no targeting, and no reporting.
A gamer might have a Facebook account. Might have TikTok. Might make it to an event if the ticket is affordable. But every single one of them has Discord — it's where the squad is, where the match gets organised, and where the argument about the last game happens. They're on Discord before they pick up their phone, and back on Discord the second they put it down.
Discord has no ads manager. No Business Suite, no targeting, no pixel, no self-serve buy. That isn't a gap in your media plan — it's the entire gaming audience sitting behind a door with no handle.
They pick up their phone between two matches and might see you on TikTok. They were on Discord before that, and they're back on Discord after.
Cluster is Discord-native. The bot lives inside servers gamers already run, verifies who plays what against each game's own API, and a web app plus a loyalty loop keeps them coming back, inviting friends and sharing their profiles. That's what makes advertising to them work — they're engaged, identified and there on purpose.
The bot works inside the server. No app to install, no link to click, no audience to migrate. It never reads a message.
Every account is read from the game's official API. Nothing is self-reported, so the audience can be described precisely instead of estimated.
Cluster Points, quests, trophies and a weekly profile competition bring gamers back tomorrow. Attention you rent ends; attention that compounds is what you're buying.
A sponsored community challenge, four a month per game, carrying your name — entered on purpose, not scrolled past.
Two surfaces. One of them cannot be bought anywhere else, because it is inside a Discord server rather than next to it.
A gamer opens their profile, a leaderboard, a challenge or a game hub — each one is a rendered image, and your creative is part of it. 1 Discord placements.
The pages gamers land on from a shared profile or a challenge result. 16 web placements.
We do not hire match admins, book venues or run production. Software reads each game's own API on a schedule, so $175 of every $250 challenge reaches the players instead of the people running it.
Staff, venue, production, admin — before a single prize is paid
Software reads the game's API. Nobody is in a room.
Every gamer has Discord. Discord has no ads manager. Cluster is the only structured way to buy that attention — placements across the network, and sponsored challenges the community actually enters.
Be everywhere gamers already look.
Put your name on the competition.
Own the whole network.
16 on the site · 1 in Discord
Combined membership of every server running the bot
Projection: reachable audience × 12 views, weighted by games sponsored. Not a measured number.
48 a year at this plan
Sponsor Profile of the Week. Every Sunday the week's Best Profile competition is decided live, announced in every server on the network, and cut into clips.
All prices in USD, per month, billed monthly unless you choose annual. No setup fee, no minimum term, cancel before the next cycle.
70% of what you pay for a challenge is the prize. It goes to three players as trophies carrying your brand, and Cluster runs the payout. You buy the competition and the name on it — not the admin, and not the risk of a prize going unpaid.
The loop is the product. It's also the reason a placement here is worth more than an impression anywhere else.
One weekly challenge per game, 4 a month each, $1,000 per game per month. Gamer counts are linked, verified accounts — read from each game's own API, never self-reported.
Brands sponsor weekly challenges in the games your members already play, and the prize money is won by your members. Installing is free, and every stage below unlocks on one number: how many of them link a game account.
Install the bot, run your first challenge, and start linking gamers. There is nothing to pay, nothing to configure, and the bot never reads a message in your server.
Size alone doesn't unlock anything. A server with 50,000 members and no linked accounts earns nothing — the 500 is how we prove to a brand that the audience is real, and it is the same number for everyone.
Three other ways to reach the same gamers, and where each of them actually wins. The rows we lose are on the table too.
Cluster Software. One subscription. | Giveaway bots Free Discord bots run by the server itself | Tournament platforms Brackets, check-in, admins | Esports agencies Custom activations, per campaign | |
|---|---|---|---|---|
Reaches gamers inside Discord Where the audience already is, rather than a site you have to send them to. | Yes | Yes | No | Partly Usually by paying a creator to mention you. |
Results verified against the game's API The scoreboard cannot be edited by a participant or by the community running it. | Yes | No | Partly Match results are usually reported by players and settled by admins. | Partly |
Brand creative rendered into the product Placement inside the thing people came for, not next to it. | Yes | No | Partly Logo on a bracket page. | No |
Runs every week without you Sponsorship as a subscription, not a project with a launch date. | Yes | Partly Only while the server's own staff keep running it. | No | No |
Prize money funded and paid by the vendor No prize administration, tax paperwork or payout disputes on your side. | Yes | No | No | Partly |
No staff, venue or production required The cost line that turns a $250 activation into a $25,000 one. | Yes | Yes | No | No |
Impression and click reporting The numbers your media plan is measured on. | Yes | No | Partly Page views, not placement-level delivery. | Partly |
Published price You can decide without three meetings. | Yes | Yes | Partly | No |
Nothing here is operated by hand. The same architecture serves one server and a thousand.
Every response the bot gives is a 1200×630 PNG composed on the server from live platform data — profile, leaderboard, challenge, planet. No headless browser, no design tool, no per-card artwork. Layouts are data, so staff move any element on any card without a deploy, and the sponsor box is one of those elements.
Accounts are linked through each game's own API and re-synced on a schedule. A challenge standing is derived from the same numbers the game itself reports, which is why a result cannot be argued with — and why a brand's activation cannot be gamed by its own audience.
Creatives are selected per card and per rotation window, interleaved so adjacent cards carry different brands, and cached per creative so a rotation costs nothing to serve. Delivery is written to the same analytics pipeline as the website placements.
Challenges open, score and close on a schedule. Winners are decided by the data. Servers onboard themselves by installing a bot. There is no queue of work that grows with the number of communities, which is what makes the model scale without headcount.
Placements across clustergg.com and inside every opted-in Discord server, and — from the Challenge tier up — sponsored weekly competitions carrying your brand name in the games you choose.
We do. Every challenge has a guaranteed minimum pool that Cluster funds and pays out. You buy the competition and the name on it, not the admin or the payout risk.
Every account is linked and verified against the game's own official API — rank, matches, wins. Nothing on Cluster is self-reported, which is the whole reason the audience can be described at all.
Yes. Every plan includes the brand portal: upload, swap and pause creatives whenever you want, and watch impressions and clicks per placement and per community. No ticket, no lead time.
No, and we won't pretend otherwise. Reach and placement counts are measured; the forward-looking impression number is a projection with its formula printed next to it. What is contractual is the placements and the challenges.
The weekly challenge for that game runs under your brand — on the card posted to every server, on the leaderboard, on the challenge page, and in the winners announcement.
Yes, and it's often better. We install the bot in your server, build the competitive layer and run the activation for the community you already have.
One month. Annual is discounted because it helps us plan prize pools, but nothing here is a lock-in.
Take the whole network for $6,400 a month — 24 challenges, every placement, and your name on every competition we run.
Or email partners@clustergg.com
